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Don't lose the backlinks of your articles!
He heard that writing articles is a great way to drive traffic to your site. So she has written several articles and posted them on dozens of article sites. Then you sit and wait for the onslaught of traffic. And wait. Nothing is happening. What is the deal?
The deal depends on where your article is republished, your links may not be "live". Writing articles and publishing them is a great way to drive traffic to your site. Search engines love it, and if done right, it will help drive new visitors to your site and rank higher in search engines. The problem arises when article writers, authors, and editors don't follow the same rules. The main problems are:
1. The original article is not in the correct format
2. Article copied and pasted on a new web page without links.
3. The new editor does not make the links active.
Let's start with n. 1 "The original article is not in the correct format." Not all article sites are the same. On some sites you can simply type plain text and it will format it correctly, the paragraphs will be correct, and it will recognize http://www.yoursite.com as a hot link. On some sites, you may need to format everything in html. Sometimes the easiest way to do this is to write the article in a web design program like "Dreamweaver" and then view the source and copy and paste the code. If you don't have access to such a program, you should learn some basic html tags:
See the source code of this page for the html tags.
This is a "breakout" tag. The break tag forces a line break wherever you place it, a very common tag that is recognized by most article sites.
In bold anything you want in bold should go between these tags
italic anything you want italicized should go between these tags
http: //www.yoursite.com - Some sites will recognize this as a hot link. Many will not! This is where you will lose your links! Someone who really wants to go to your web page can copy and paste it into their browser, but it is much easier if someone can click on it. If it's not a clickable live link, search engines won't follow it, no matter how many times it's republished. Imagine that your article is reprinted 1000 times, a potential 1000 backlinks to your site, but without it being a clickable link, you will not get the benefits of those 1000 links. Links to your sites should always be in the following format:
Their website
If you follow the correct html format for links, the links on your website will always be clickable. For more information on html tags, Google "html tags".
2. Article copied and pasted on a new web page without links. Your article may be in the correct format on the article site you published on, but when it is copied and pasted to a new web page or ezine, some of the formatting may be lost. Some of the best sites have an "ezine ready" option, this will display your article in the correct html format, making it easier to copy and paste.
3. The new editor does not make the links active. All article sites have a policy that clearly states "you are free to republish the article as long as the links and the author bio remain with the article." Some do not realize that your links are no longer active or do not know how to publish them. . Others leave them all together or don't make them live on purpose. There is not much you can do except write to the website owner and ask him to activate it. Some will comply, others will not. Allocate it to the cost of doing business. For every site that doesn't make its links active, 10 will.
Keep posting! Writing articles and posting them on the internet is still a great way to drive traffic to your site. Content is king and website owners and ezine publishers are hungry for fresh new original content.