Site Traffic - Build It And They May Come Back
Keep the content coming!
Your website is finally built. It has a professional design, attractive content, and a wealth of useful information about your products or services. But, and this is an important but ... Is your website working for you?
Your offline ads and tools can make your customers and prospects visit your website home page once. But you want them to come back many times. Here are a few things to improve the sales power of your website:
1. Update your portfolio: If you have a portfolio of your work (photographers, architects, landscapers, designers, writers, etc.), keep your "latest and greatest work" up to date. Send an enthusiastic email to your customers to let them know that you have been updated.
2. Compose Articles: You are a specialist in your field. Customers are hungry for information that only you can provide. Give them helpful tips and advice. On your home page, inform website visitors about this section.
3. Add a conversation gathering - Your web specialist can help you add a conversation discussion.. This allows visitors to communicate with each other, and your staff can provide helpful responses.
4. Create a "links" page - Customers like being able to find more information about their purchasing decisions. With a links page, you can map the path for other related websites to visit.
5. Distribute an Ezine - Publishing an ezine will assist with situating your business as a specialist in your field.In addition, you will provide advice to your clients that will help them. It sets you apart from your competitors and instills confidence in your readers, making it easy for them to do business with you. Archive your articles on your website continuously to update your content for business.
6. Ask your site visitors: Is there something in your business that you are considering? Do you want feedback on a service? Why not ask your clients for their assessment? You can post an opinion poll online, and later post customer responses.
7. Start a blog: If you are committed to posting regularly, a blog can be a great way to build relationships with your prospects and clients. You can give them advice on services or products, you can offer helpful advice, and you can give them business updates. Best of all, a blog is easy to set up and update.
ACTION ITEM: This week, look at your website. Would a visitor want to return? If not, write down various things that you can add to your site that will attract people to return. Follow the necessary steps to put it in place. So update your site!