AdSense ™ optimization based on user behavior
If netizens were all behaving the same, if there were strict patterns in user behavior, wouldn't all publishers be on a sunny beach right now, with a cocktail of fancy colors, without worrying about AdSense optimization issues? ™?
The behavior of the user of the web depends on two main groups of variables: that related to the user and that related to the website.
A) Behavior variables related to the user
Although people react very differently to various stimuli, we can identify some specific peculiarities of Internet users. The behavior is very similar to yours. Have you considered viewing your own actions while browsing the web? This could help if you want to improve the appeal of your site to readers, especially if you sell something or if you want your visitors to click on your ads.
Several groups of variables can be identified that influence user behavior:
* Components of the mental processes involved in searching and browsing the Internet: attention, consciousness, language, mental imagery, etc.
* The behavior of websurfers is also influenced by their subjective approach to affairs, determined by temperamental characteristics, such as mood, patience and their purpose and degree of interest.
* Also, users act differently depending on how accustomed they are to web browsing.
Let's see how we can modify our websites to take advantage of them (and turn visitors into "clickers"):
1. Mental processes
Attention: the web designer maintains the tools to direct the attention of the readers. A simple design, without unnecessary loads, will prevent the reader from being distracted by unimportant items. The placement of the ads should be done strategically, in a place that cannot be overlooked (recommended in the first paragraph, usually in the upper left area). Images and graphics are considered eye-catching and will also be considered when choosing your ad placement.
Awareness - This is a hotly debated topic. Opinions differ in terms of readers' awareness of the ads. Some argue that the more it mixes with the content, the better, others say that this format will induce readers to feel "tricked" into clicking ads, which annoys them. I'm inclined to say that combo ads work only for very well-targeted ads, and they are naturally like they belong in the content. Positioning ads outside the content area would be effective primarily with brand awareness advertising based on image impressions.
Mental Images: Again, a nice and uncluttered layout, a balanced look of the page contribute to a positive perception of the page by the reader and a more open state of mind. A professional design is important. Inspire confidence, people do not want to buy in any business.
2. Subjectivity
Patience - A golden rule: don't abuse your readers' patience (because they usually don't have it)! Web pages should load quickly, ads should not get in the way of readers, and should be kept to a reasonable number.
Purpose and Mood - These are more related to the theme of your site and the type of content you post. The idea is that the text can influence the purpose and mood of the users.
Degree of interest: in addition to the relevant and good content, which answers the questions, the interest of the reader is influenced by participation and interaction. Keep your reader engaged, embed your ads in an engaging environment - these will do wonders for your CTR.
3. Degree of knowledge of the user with web browsing
Savvy web users have developed certain immunities, such as ad blindness. They are less likely to click on ads. Customizing ads for these types of readers means harder work; The result should be highly relevant ads (and noticeable ad copy!), looking as close to the rest of the page as possible, as if they were a natural continuation of your ideas. Important! Avoid the default formats.
B) Variables related to the site
The type of site and the theme attract visitors with different interests with different behavior patterns.
1. Type of site: readers vs. browsers
Whether the visitor is a "reader" or a "scanner / browser" also depends on the type of site: content and theme. Generally, readers are regular visitors, while "scanners" are the ones looking for information and don't spend too much time on the same site. The The theme and content of the site are, in most cases, factors to attract more "unique" or more frequent visitors. Although not as a general rule, these apply to many sites:
Sites that attract unique visitors - These are mostly commercial sites, content sites. Statistics say that unique visitors are more likely to be your clicks, as regular readers are more used to the look of your pages and your ads. Contextual advertising works well with these sites. If you are targeting unique visitors, make your site "SE compliant." They come mostly from search engines and are said to be "pre-qualified" clickers. Therefore, your efforts should be directed towards keyword and keyword phrase optimization. Ideally, go beyond technicalities
That is, find out what the most searched keywords are in your area of concern and try to figure out why they are popular, try to find a pattern of behavior. This can be achieved through statistics and analysis. Discover some niches in your area and the behavior of users within them, that is, search lists, and then see what it is that customers want. This will solve your puzzle and give you precise clues as to what works best for your site. Remember: Unique visitors are mostly "browsers". Use the ad placement and personalization techniques that best apply to these types of users.
Sites with regular visitors: These are mainly forums, blogs and news sections (although the news is somewhere in the middle). If you have sites with a lot of bookmarks, which especially attract regular visitors, then you will be very imaginative in personalizing your ads and finding new ways to engage your readers to click or, if not,