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Why write articles to promote your book?
Reach 15,000 to 100,000 targeted buyers each week online. That's the best reason I know of for writing and submitting how-to articles to major ezines and websites. Get more book sales. Now, that is a real exhibition! And it's totally geared because these people visit sites and subscribe to ezines that feature their topics of expertise. His coach now has more than 105 articles in circulation and they have brought him more than a third of his monthly income.
The second best reason is that promoting your book through articles is free. You subscribe to ezines and then submit your short articles online to your online subscribers. All you do is write and submit your article once a week to leading ezines and websites. Your coach's articles are now on 900 other people's websites with a URL link to your site. Think about those increases in sales, mainly because they are directed at them.
The third best reason is that this method of promotion requires little time, perhaps nine hours a week. Write a short article of 300 to 800 words, edit it and submit it. You can submit to more than 10 elective ezines at once with one click. That's exposure to more than 15,000 potential customers. You may spend an hour writing at first, but you will soon produce a great article much faster.
If you don't want to learn how to do this from a good coach or teleclass, sign up an inexpensive assistant and let him do this promotion. Delegating this task has made his coach's promotion time even less than nine hours. You can expand your business and book sales much more if you follow the coach's motto: "Do what you do best and hire the rest."
More reasons to write and submit articles
4. Submitting articles is 7 times more effective than advertising because when you submit a lot of articles, you are known as the smart expert. Your potential buyers appreciate your free information and will eventually trust you enough to buy from you.
Just the large number of these articles that you submit with your proper signature box at the bottom can bring in 10 to 50 new ezine subscribers each time. This free advertising box draws people to your website, where if you have proper copywriting with marketing dynamism, you will sell many books or services.
Start writing a few articles, save until you have ten to submit. As you submit, write a new article once a week. When you send 20 or more, it will become a household name. Publishers and ezine sites will publish them. People who visit the site or read the ezine will also ask if it's okay for them to use your article. Of course it is!
They will send your articles to their business partners, who, if they produce an ezine or have a website, will also publish your article. Talk about viral marketing! You can also write short articles with suggestions of between 100 and 300 words. Your coach now expands his market to people who don't want a lot of information, just the facts, please.
Coach Tip: Make sure to send a thank you every time someone e-mails you saying they want to publish your article. After thanking you, ask permission to add your email to your ePublishers email list. When you keep track of all the followers on an email list, they become your sales force 24/7. Your coach sends new articles and tips each week to over 150 ePublishers from whom you collected emails. That is viral marketing at its finest!
Invite your ePublishers to answer "yes, ePub" in the subject line by offering them the benefit that it's directly to their email door and they will get the latest and most up-to-date information on your topic.
5. Get global attention when other webmasters submit your articles because they will include a short bio, article description, and keywords to help search engines find you. Your search engine rank will go up much like mine to be one of the top ten websites in your field. .It's exciting to get a call from China or other countries wanting your book or service. All of this means more book sales and you don't even have to leave your office. Your coach is now number three on Google and 35 other search engines.
6. The more exposure your articles have, the more you will be perceived as an expert expert, and when potential customers visit your website, the more likely they are to buy not only one book or service, but several.
7. You can recycle your items over and over again for even more exposure and sales. First, you can include your new article or tip in your own ezine that you send out to potential customers. Tweak it a bit to send it to elective ezines and top websites. Do not resubmit it within a year unless you make the appropriate revisions. You can change the tilt with another audience, or you can change the title, shorten it, or lengthen it. You can take a small amount of information from an item and repackage it.
on a short tip. Ask your coach for the best way to write advice.
8. Your articles could attract authors in your field who need free material for their book. Debbie Allen, the shameless promoter who wrote "Confessions of Internet Promoters," took three of my practical articles for her latest book on Internet marketing. Now, on the second printing of it, my three reviewed articles will attract even more interest. As you promote your book, you promote these articles. This word of mouth will bring in even more new business.
9. Leverage your audience online. Remember, people go online for free information. If you give that freely, they are more likely to become loyal customers. Remember also, that because other website owners and ezine publishers don't have time to write their own articles, they are constantly looking for your how-to articles. You can post to hundreds of them!
Writing and submitting articles is the best book promotion effort yet. With more than 105 circulating on the net, my web master makes them available by categories of book writing and desktop publishing, electronic books, online promotion, web marketing and less than 500 words. People can simply click and get any article by autoresponder, so they get exactly what they want. Divide and conquer. Think about the different categories that you can offer. Make a list of them and spread the word!
Start writing short articles now and see how great online exposure gives you what you want and need for your business success.