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Is telemarketing really an effective marketing strategy?
Telemarketing is one of the most controversial sales and advertising elements to ever exist. With a twist to avoid this means of marketing, companies are looking elsewhere. But can an effective telemarketing campaign be profitable? Is your company the right type to take on the world of telemarketing? There is no doubt that telemarketing has been successful, but with so many concerns about legal action, several things need to be done to ensure that your telemarketing campaign is successful.
For example, with many new laws in place that regulate the use of telemarketing in specific periods of time, as well as only for people who have not said that they do not want to be called, you need to make sure that the company you are used to marketing is of the highest standards. The only image a customer has when they are "upset" is not one that you want to tarnish your business name.
Telemarketing is necessary for many companies. It can be done quite successfully. If you are considering using telemarketing to promote your service or business, be sure to use a company that evaluates employees, hires and trains employees effectively, and has a success rating. With these things in mind, almost any need you have in telemarketing can be successfully met.
There are also many information portals now dedicated to the subject and we recommend reading about it in one of them. Try Googling "telemarketing" and you will be amazed at the wealth of information on the subject. Alternatively, you can try searching Yahoo, MSN, or even a decent directory site - they're all good sources for this information.