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The Safest and Easiest Way to Increase Sales
If you have a small business and are looking to boost your sales and publicize your business, how are you going to do it? There is a sure way I know of to drive sales and raise awareness.
The best way to "start" the marketing of any business is to develop a marketing plan. And before you decide that you don't have the time or experience to create a plan, I urge you to understand why this is so important.
Creating a plan will force you to determine who you want to report to about your business; actually, it's not just "the public."
You must identify who can benefit the most from what you sell. If you're a retail store, how far can you expect people to travel to do business with you? This will depend in part on which other stores can meet your same need. You must also identify who these competitors are.
Creating a marketing plan will ensure that you understand these basic facts BEFORE doing any type of marketing. Why is this important? Because it's the only way you can make sure your marketing is effective.
Nobody wants to waste valuable marketing dollars. But that's exactly what many companies do when they don't take the time to figure out exactly who they should be targeting and what they should be saying.
Without this, you are just doing "random" marketing and waiting for someone to respond. Why not do "laser" marketing designed to reach exactly the type of people who are most likely to respond and with a message that responds directly to their needs?