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Tries Cheapskate Viral Marketing
Every day someone gets brave and tries Cheapskate viral marketing and it never works. In fact, it is more likely to backfire than to have no effect, and that's just not good for your business.
Cheapskate Viral Marketing is the act of spreading re-hashed or garbage information with tricks and tricks to lure people into its clutches and be able to market them the same way over and over again. This does not only refer to spammers.
When dealing with potential subscribers or customers, it's best to make sure what you're saying has some kind of value. Marketing your new free eBook as the next big thing, and then turning around and publishing the same tired old text that your subscribers have probably seen thousands of times before, starts a pattern of mistrust. With every launch of any product, be it informational or otherwise, the back of your potential customer's mind fills with questions as to whether it is exactly the same as what they have seen before.
This is a much deeper problem than simple market saturation - it's about branding your business as a clone. It turns you and your products into an ordinary bulk product. Everybody has it, it just depends on who is the cheapest. That is a difficult road to travel. So how do you avoid Cheapskate viral marketing? You avoid it with honesty and quality of information. If you are honest about what you know and are willing to share quality information with people in an interested market, you will win customers and earn respect. Quality information is key.
In a viral marketing campaign, if you are willing to freely distribute high-quality information, you will have some success. Giving away something for nothing has long been considered an impossible situation, one that will never allow you to grow your business.
Wrong.
It can be argued that nothing builds your credibility faster than giving something away for nothing. Should I sabotage your business and distribute all your products for free? No. However, you can build true and long-lasting relationships with your subscribers and prospects by sharing just a little of the "good things" they are looking for. Give them real quality information (tips, techniques or experiences) that will keep them coming back for more. That's exactly when your potential customers switch from being interested in what you have to say to being interested in the fact that you are the one saying it. Earn their respect, and with effort, you can turn them into the kind of clients you'd love to have.