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Why is it so important to hire an advertising or marketing consultant?
As a business owner, You can choose to take responsibility yourself, with the idea that no one understands your business the way they do. You can also consider hiring a full-time marketing manager or even assign the tasks, as they arise, to someone already working in your organization. Or ask your accountant to take care of it?
Call in the experts.
Although some advertising and marketing businesses seem simple enough to be run "at home," nothing is as costly as a marketing mistake. Not only may you be sending the wrong messages, to the wrong markets, but by the time you spot it, your budget may not be in a position to recover and redirect. The truth is, no one can get the job done as effectively and efficiently as someone who lives and breathes the industry every day. Plus, the added benefit of having constant contact with the media will pay off financially for your business.
Seeing the forest and trees.
Sometimes a business can lose perspective on itself by being too immersed in day-to-day operations and getting lost in the big picture, omitting the little details ... or vice versa. Unfortunately, sometimes a company's marketing clearly reflects this. The focus of the president of a private jet company is on the bells and whistles of his fleet. It is what he considers important in his vision of his business. Inevitably, your marketing can also focus on this part of your business, ignoring what you are really selling to your potential customers: the feel and condition of private jets.
If you add another ball, you are technically juggling.
If you, as a business owner or employee, take on additional business marketing tasks, attention is being paid to other projects and responsibilities. Inevitably the focus and demands are bound to pull one and take the others until something falls to the ground. Consultants are dedicated to one, and only one, part of your business. Their focus is engaged and they allow you to keep yours where it should be.
The Gumby factor.
Consultants are very flexible. Immediately ready and available to take on tasks at any time. Accessibility to launch a new project is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs requires valuable time to place ads; conduct interviews and then rank applicants, hoping to find the right person for the job.
The M - Word Money.
When you add up the true cost of hiring a new employee, you will most likely find that hiring a consultant is much more profitable. Hourly rates may appear to favor a full-time employee, but when you factor in employee benefits, training time, vacation / sick time, 401 (k), the additional overhead that the placement entails Of A New Hire And The Simple Fact That You May Be paying full-time salaries for something that may not need full-time attention, the profitability will fall in favor of a consultant. Which brings us to ...
The C word commitment.
Hiring a full-time employee is a commitment. And hiring an employee to handle a special marketing project, or setting up an initial marketing plan, can ultimately leave you struggling to find a new project or position for that employee. Or worse yet, you find yourself paying a full-time marketing manager to do basic maintenance. Hiring a consultant does not require a long-term commitment. When a consultant completes a project, you have the flexibility to move into whatever role you need, from quarterly analysis to basic maintenance, to completely off the scene, but on the sidelines when you're ready to take another step forward. .