Posts
Do you know why offline advertising is so important for websites
It's important for anyone with a significant online presence to understand why offline ads are so important, and even more so, why they are often so much more effective than online ads. This is very useful knowledge that will undoubtedly have a dramatic impact on the success and profitability of any online venture. Even more so when numerous companies have lost significant amounts trying to advertise online and have ended up with virtually nothing to show for their efforts. Even the much-talked-about pay-per-click ads have been affected by increasing click fraud of late. This is where the software is created to continuously click on the ads with the motive of luring the advertiser with a huge ad bill and no business. Other times, the software has been used to benefit webmasters who run pay-per-click ads as affiliates and earn a percentage of the money paid by the customer for each click that occurs on their site.
In fact, the very nature of the World Wide Web has a lot to do with its not being suitable for traditional advertising. For starters, contrary to what most people think, the Internet is not advanced Television. It is very different from Television in that it is an interactive medium. It's actually a breakthrough on the phone. This means that the person browsing the web chooses where they want to go, in the same way you choose which calls you want to make to obtain information and which calls you want to receive. This is why, while many people may be tolerant of the ads that come to them on TV, they are generally very annoyed by the unsolicited ads that come to them over the Internet. Whether it's pop-up ads interfering with your browsing experience or spam in your email inbox, the reaction is often the same.
As clear proof of this, software that blocks pop-up ads and spam has been very popular online. Not only that, laws have been passed that make spam a crime. Effective online advertising methods and tools are very different from those practiced offline and much more difficult to master. Especially for a new business. This is the reason why offline ads play such an important role for sites and other online businesses. Radio, for example, has proven to be very effective in promoting websites, as the sheer number of jingles and online ads on the radio these days will prove.
Newspapers and magazines are also very effective. Even traditional small business classified ads have often proven to be very effective in driving massive traffic to a site. So if you're not doing very well and have never tried offline ads, you should get to them soon because they have the potential to make a huge difference to your online business.