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Learn about a great business marketing strategy
Many small business owners, remember that small businesses are defined as businesses with fewer than 500 employees, are not marketed, and consequently continue to lose market share. The inability to increase sales revenue is beyond the experience of your sales staff and is directly related to your marketing plan.
First, do you have a marketing plan to get your marketing message across? Even if you are a single office home office (SOHO) business or a home-based business, you need a marketing plan. TIP: If you don't have a plan or have been putting off writing a plan, STOP right now. Meet; hire someone to help you write that plan.
Second, is your marketing message interrupting your prospect or suspect? What makes your message stop your prospects' behaviors from wanting to hear more of what you have to say? Watch those now infamous Super Bowl commercials or even the constantly changing ones on TV. Why does a commercial literally STOP YOU? Is it the graphics? Is the music? Is it the content of the message? TIP: Use some measurable term like doubling your results, tripling your business, increasing profits by 100% to interrupt your prospect.
Third, does your marketing message involve your prospect or suspect? Okay, now that you have your potential customer's attention, how do you keep it? This commitment may only be for a few moments, like in those 30-second snippets we hear every day. Engaging your potential customer is critical to the success of your marketing strategies. TIP: At this point, you should provide some benefits that create the What's in it for me?
Fourth, does your marketing message educate your target audience? Can you provide a solid education in your message? Citing verified and documented data or statistics helps solidify your message.
For example, within our business services, we offer a student leadership and interpersonal skills development program (America's Rising Stars). We inform parents that: “According to the National Center for Education Statistics (NCES), the national average time to obtain a 4-year degree is 5.3 years. Many colleges report that it will take 6 years to earn a 4-year degree. Imagine how much more money parents are imagining they will spend If you have more than one college bound student, the numbers are incredibly high and that vision becomes very, very expensive. Can you see the parents' needs as well as their pain? TIP: Connect education to the needs of your potential customer.
does your marketing message provide an immediate offer? How many times do you listen? “If you call right now, will we lower the price by $ 50? or "Call now and you will get 2 for the price of one." The offer is clearly stated. Because the seller, who is you, wants the buyer, who is your prospect, to act right now, not later, but right now. TIP: Get creative with your message by offering a substantial discount if one buyer insures 10 other buyers.
If your current message is not meeting these 4 goals, take some time to rework your plan. You will just be amazed at how quickly the results are doubled.